The Manifesto
Last updated
Last updated
We stand on the edge of an unprecedented transformation—where traditional notions of value creation and social mobility are being disrupted. Where the rigid walls of traditional finance are crumbling under the weight of innovation. Our mission is not merely to participate in this transformation, but to accelerate it by crafting a future where capital markets are not only tools for wealth generation, but for connection, expression, and joy.
For too long, we've accepted that trading must be stressful, complex, cold, and intimidating. The financial world tells you it should feel serious and sterile. That “real trading” only happens on interfaces with endless charts, epileptogenic order books, and confusing lingo—designed by engineers and quants, for engineers and quants.
Our mission is to make you: Feel Something. Euphoria isn’t just our brand; it’s our ethos. It’s uplifting, disruptive, and unapologetically fun. We reject the notion that complexity equals sophistication and stress equals legitimacy. The complexity doesn’t lie in the fundamental concepts of trading. It's in the artificial barriers that have been built around them.
We’re here to tear these walls down and bring exhilarating experiences that both amplify the potential of crypto, and harness its momentum to elevate normal people, rather than alienating or gatekeeping.
They laughed at memecoin traders. Called them unsophisticated. Dismissed them as degenerate gamblers.
They missed the point entirely.
What critics failed to see was a paradigm shift. Memecoins weren’t an anomaly—they were a signal. They showed us what happens when trading becomes social, expressive, and above all, fun. It was never about the dogs and frogs—it’s a glimpse into how the next generation wants to interact with capital markets. Playful, vibrant, and deeply human.
This isn’t just philosophical posturing. The data is clear: speculation and supporting infrastructure are indisputably dominating the market. But this is just the beginning. As retail traders evolve, they'll demand more sophisticated ways to express their market views. Not through more complex interfaces, but through more fun and intuitive ones.
That’s why we built Tap Trading.
When you strip down derivatives like options and futures, those supposedly complex financial instruments are just predictions about the future. That's it. Simple expressions of what you think will happen next.
We’ve turned derivatives trading into a mobile-first consumer experience with a game-like feel.
It’s simple yet radical: Hyper-speculation isn’t a problem to solve; it’s a design challenge to optimize. But this isn't just about building a better trading app. It's about fundamentally restructuring how everyday people interact with crypto markets:
If trading is fun, more people will trade
If trading is intuitive, more people will learn
If trading is social, more people will connect
If trading feels good, more people will thrive
We believe the pursuit of fun and experiences with extreme payoffs are not some frivolous indulgence—they make us human. People should have tools to bet on their beliefs, to take risks, and to do it all with a smile.
The best trading interfaces don't feel like trading interfaces at all. Forget what finance “should” look like, we’re doubling down on humanity.
Euphoria is reimagining derivatives from the ground up with something entirely new.
What do you get when you merge the fundamentals of making price predictions, the efficiency of CLOB market making, and abstract away the complexity of the underlying protocol, to create a fun, social, mobile-first trading experience with a game-like feel?
Tap Trading. By Euphoria, for everyone.
Euphoria fills the gap in the market for mobile-first derivatives trading. One where user experience is sacred because people deserve an intuitive venue for expressing and defending their beliefs about the future—one that sparks dopamine, not cortisol.
At Euphoria, we believe in the power of community, the promise of technology, and the potential of decentralized financial markets. So here’s what we’re delivering:
Tap Trading: The first trading platform built for the TikTok generation – fun, fast, and frictionless. One tap trading, in the palm of your hand.
Gamified Experiences: Think points, streaks, and a leaderboard that turns every win into a flex.
Social Trading: A community-driven environment where you compete, connect, and collaborate.
Approachability By Design: Cutting-edge protocol architecture under the hood that you'll never have to see or think about. (Unless you want to nerd out on our whitepaper)
The future of trading isn't in more complexity—it's in more humanity. It's not about building higher barriers, but about creating more engaging experiences. It's not about stress and FOMO, but about fun and community.
By making trading more accessible, social, and enjoyable, we're not just creating better user experiences, we're democratizing financial opportunity.
To everyone who’s tired of pretending trading should feel like rocket science, Euphoria is your invitation to play a new game – one that makes you feel something.
This is trading reimagined. This is Euphoria.
